An SEO strategy (also known as search engine marketing strategy or search engine optimisation strategy.) is a plan, detailing and implementing steps specifically designed to enhance search engine rankings for websites. Simply put: An SEO strategy is your plan for getting more organic traffic to your site.
It all starts with your keyword research. You need to identify which keywords potential customers are using to find you. Your search engine optimization strategy will then focus on improving the ranking of those specific keywords on Google and other search engines. There are several techniques to achieve this goal - but two very effective strategies are:
Pillar One: Topic Cohesion Keyword strategy involves creating topic clusters, or keyword topics (that can be converted into articles or content). These topic clusters build upon one foundation, or keyword theme, such as industry news, personal interest topics, or current events. For example: if your topic was "homemade dog biscuits," you could create two pillar strategies around that topic. One would be creating informative articles around the topic, with links to your website. Another would be publishing content in niche forums and newsletters, and linking back to your main website.
Pillar Two: Content Strategy encompasses three different types of SEO activities. The first is creating original content. That's where your text content comes into play. Search engines look for original content - and naturally, the more unique your content is, the better. Content should be informative, relevant, and concise. Ideally, it should also include links (do not spam) to related third party sites.
Pillar Three includes strategies like on-page seo, off-page seo, and social media optimization. On-page SEO essentially means optimizing your web pages, such as your home page, for specific keywords. This strategy often involves professional keyword research. Off-page SEO involves optimizing your web pages for certain phrases, such as backlinks. Social media optimization is essentially creating content using social media platforms such as Twitter, Facebook, Digg, and Google+ that will drive traffic to your site.
Pillar Four includes strategies that don't necessarily build links. These strategies include article marketing, on-page seo, off-page SEO, and social bookmarking. Article marketing is one of the oldest and most proven forms of SEO. In this form, you write articles based on keywords related to your business and submit them to article directories.
Off-Page SEO consists of optimizing your web pages for specific keywords. This strategy can be very time-consuming. Some of the most effective techniques include on-site optimization, keyword optimization, and off-page optimization. On-page optimization involves writing SEO friendly articles, submitting them to directories, and optimizing the titles and meta tags. Off-page SEO includes strategies such as directory submission, article marketing, and link building. Keyword optimization focuses on researching keywords that are highly searched within a given industry and using those words as part of an overall optimization strategy.
The last component of the pillars four is referred to as tail keywords or keyword relevancy. When implementing an off-page SEO strategy, you must take into consideration the importance of picking high volume keywords that have little competition. Generally, the most successful strategies include finding niche keywords with low competition but high search volume. Tail keywords are keywords that are less competitive, but are very relevant to your business. For example, if you entered a popular market, like dog training, you would want to target the phrase "dog training" rather than the phrase "Dog Training", because Dog Training is less searched than "training". Click to see https://markflanighan.com
When implementing an SEO strategy, you must keep in mind that there are two different types of SEO, namely organic and inorganic. Organic SEO is when your website gains in search volume through natural search results and is beneficial to your website's organic traffic. Inorganic SEO occurs when your web pages are artificially placed in search engine rankings due to certain SEO techniques. For example, using pay per click ads to boost organic traffic, and link trading to improve inorganic traffic. No matter what type of SEO strategy you decide to implement, one of the key factors to its success is maintaining effective link structure.
Keyword audit is also important for SEO strategy implementation. A keyword audit is performed to identify keywords that are low in competition but have high search volume. Doing this research will allow you to build a list of high ranking keywords that you can optimize your site for. When building the list, you should check the websites that are ranking for each keyword. This will allow you to determine which keywords are working for your competitors, and what keywords are not working.
After building the list of keywords, it is important to do a keyword competition analysis. By doing this analysis, you will know what keywords are effective for boosting organic traffic, and which ones are not. Competition analysis will also tell you what keywords to avoid. By doing these steps, you will be able to easily determine which strategies are working for your website. By determining which strategies to implement, and which ones are not, you will be able to easily create a well-rounded SEO strategy. Implementing an SEO strategy correctly will increase your chances of gaining high quality organic traffic and page rankings in search engines.
Writing an SEO strategy is not as difficult as it may seem. In fact, it is quite easy, if you have a good plan and know exactly what you are doing. However, sometimes, there are many problems that arise when we do not stick to our strategy or simply forget about it. As such, here are some tips to follow in order to ensure your success in the online world. By following them, you will be able to achieve great results.
Step #1: Keyword Research Creates a list of keywords related to your niche is the very first step in starting your SEO strategy. Which is exactly why keyword research is often the very first step of any decent SEO plan. You can easily discover several keywords that your potential target consumer often searches for by using Google Suggest. Once you have the list, look for those keywords using the various SEO tools available on the web like Overture, Google Insight for Search, MSN Bing, and others.
Step #2: Backlinking You need to have backlinks in order to achieve good rankings on the search engines. However, backlinks from dead or spammy sites still works just fine. The important thing is creating quality backlinks from sites that have a relevancy with yours. By doing this, you are ensuring that the content on your website will have a higher chance of being read and appreciated by your targeted customers. Of course, this will require you to spend some time out of your day on the Internet, but it is definitely worth the investment.
Step #3: On-Page SEO In general, on-page SEO does not include strategies for SEO. However, it is something that you should definitely consider adding to your overall SEO strategy in order to maximize its effect on your business. This includes strategies such as on-site analysis and optimizing content for the specific audience you are targeting. This entails the creation of unique and original content that will not only be of value to your customers, but also to your SEO efforts. The end result of which will be the increase in your search engine rankings.
Step #4: Keyword Research is a very crucial component to any SEO strategy. You must conduct proper keyword analysis to ensure that you maximize the potentials of your chosen keywords. Keyword research involves looking at the competition for each keyword, analyzing the level of competition for each keyword, and selecting the most fitting keywords based on the level of competition. There are a lot of keyword tools available online; however, for best results, you must make use of the one that offers a thorough and complete analysis. This will enable you to get valuable information about your competitors, their current keywords, their level of competition, and their ROI (return on investment).
Step #5: Content Creation And Optimization are the other two cornerstones of an SEO strategy. SEO experts consider SEO articles to be a crucial part of a strategy because these articles are what will initially lure your target audience to your site. Moreover, SEO articles are what they will ultimately read to learn more about your products and services. Therefore, it is necessary for you to focus on writing high quality, interesting and informative content. You may use the power of keyword research to help you determine what your target keywords are, but in the end, what matters most is the content quality of your website.
Step #6: On-Page Optimization Another important aspect of SEO is its effect on the on-page optimization. This simply refers to the effort you make in order to make your website appear friendly and inviting to the targeted visitors. A lot of people consider link building to be one of the most important aspects of SEO strategy, and for this reason, you must employ methods of link building such as writing articles, creating directory links, posting relevant blogs and using SEO friendly web 2.0 properties.
By providing a good user experience, SEO also contributes to increasing your popularity among the search engines. This is because a good user experience includes many positive aspects such as easy navigation, clear and concise pages, clear and descriptive content, and clear payment fields. In short, SEO consists of many different aspects such as on-page optimization, off-page optimization, and good user experience, and all of these are closely intertwined. Thus, it is necessary for you to take all the above factors into consideration if you want to succeed in your SEO efforts.